Wednesday, June 24, 2015

TV NEWS JUNE 24

http://blog.sitcomsonline.com/

TV Land is rebranding and recreating its look with a new logo and a complete overhaul of the network's brand identity to complement a slate of new, original programming. The rebrand debuted on the linear channel yesterday. The new look of the network reflects the three tenets of TV Land's reinvention: quality, cleverness, and truth. This new branding also strives to be more authentic, raw and emotive. With Darren Star's critically-acclaimed Younger – which just wrapped its first season with record growth numbers for the network – TV Land's brand reinvention began, moving towards original programming that is more serialized, takes more risks and reflects the life experiences of the Gen X viewer. That evolution continues with the network's new series premiering this summer – The Jim Gaffigan Show, starring comedian, actor and New York Times best-selling author Jim Gaffigan, and Impastor, a dark comedy starring Michael Rosenbaum (Smallville) and Sara Rue (Less Than Perfect) – and with season two of Younger, as well as the launch of Teachers from Chicago improv group The Katydids. TV Land also recently announced a script deal with Emmy®-winning producers John Wells and John Riggi for a single-camera period comedy project inspired by the life of Kyle Richards (The Real Housewives of Beverly Hills).

No comments: